# Privacy Policy
Last updated: 19 June 2026
At Imara Heritage, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, contact us, sign up for updates, or make a purchase.
1. Who We Are
This website is operated by:
Imara Heritage
Company name: Imara Heritage
Address: Valbykirkevej 2 3tv, 2500 Copenhagen
Email: contact@imaraheritage.com
Website: Imaraheritage.com
For the purposes of data protection law, Imara Heritage is the data controller for the personal data we collect and process.
2. What Personal Data We Collect
We may collect the following types of personal data:
### Information you provide directly.
When you place an order, contact us, subscribe to our newsletter, or interact with us, we may collect:
* Name
* Email address
* Phone number
* Shipping and billing address
* Order details
* Messages or enquiries you send to us
* Any other information you choose to provide
### Payment information.
Payments may be processed through third-party payment providers such as **Stripe**. We do not store your full card details on our website. Payment information is handled securely by the payment provider according to their own privacy and security policies.
### Website and technical information.
When you visit our website, we may collect certain technical information, such as:
* IP address
* Browser type
* Device type
* Pages visited
* Time spent on the website
* Referring website or platform
* Cookie and tracking information, where applicable
## 3. How We Use Your Personal Data.
We use your personal data for the following purposes:
### To process and deliver orders.
We use your information to confirm purchases, process payments, arrange shipping, provide order updates, and handle returns or customer service requests.
### To communicate with you.
We may use your contact details to respond to questions, provide customer support, send order-related messages, or update you about your enquiry.
### To send marketing, if you have agreed.
If you sign up for our newsletter or marketing updates, we may send you emails about new products, launches, offers, brand stories, cultural content, and updates from Imara Heritage. You can unsubscribe at any time.
### To improve our website and services.
We may use website data to understand how visitors use our website, improve the user experience, fix technical issues, and develop better products and content.
### To comply with legal obligations.
We may process certain information when required for accounting, tax, fraud prevention, consumer protection, or other legal obligations.
## 4. Legal Basis for Processing.
We process your personal data under the following legal bases:
* **Contract:** when processing your order, payment, delivery, or customer service request.
* **Consent:** when you sign up for marketing emails or accept optional cookies.
* **Legal obligation:** when we need to keep records for accounting, tax, or legal compliance.
* **Legitimate interest:** when we improve our website, prevent fraud, respond to enquiries, or protect our business, provided your rights do not override our interests.
## 5. Cookies and Tracking Technologies.
Our website may use cookies and similar technologies.
Cookies are small files stored on your device. Some cookies are necessary for the website to function, while others may help us understand website traffic, improve the website, remember preferences, or support marketing.
Where required, we will ask for your consent before using non-essential cookies. You can change or withdraw your cookie consent at any time through the cookie settings on our website, if available.
Types of cookies we may use include:
* **Necessary cookies:** required for the website to work.
* **Analytics cookies:** help us understand how visitors use the website.
* **Marketing cookies:** may be used to show relevant content or measure advertising performance.
* **Preference cookies:** remember choices you make on the website.
You can also control or delete cookies through your browser settings.
## 6. Who We Share Your Data With.
We only share your personal data when necessary. This may include sharing data with:
* Payment providers, such as Stripe
* Shipping and delivery partners
* Website hosting providers
* Email marketing platforms
* Analytics or cookie service providers
* Accounting, legal, or professional advisors
* Public authorities, if required by law
We do not sell your personal data.
## 7. International Transfers.
Some of the service providers we use may process data outside the EU/EEA. If personal data is transferred outside the EU/EEA, we will take steps to ensure appropriate safeguards are in place, such as using providers with approved transfer mechanisms or contractual protections where required by law.
## 8. How Long We Keep Your Data.
We only keep your personal data for as long as necessary for the purposes described in this Privacy Policy.
Typical retention periods may include:
* Order and invoice information: kept as required by accounting and tax laws.
* Customer service messages: kept for as long as needed to respond and manage the relationship.
* Marketing data: kept until you unsubscribe or withdraw consent.
* Website analytics data: kept for a limited period according to our analytics settings.
When personal data is no longer needed, we will delete it or anonymise it.
## 9. Your Rights.
Under data protection law, you have rights regarding your personal data. These may include the right to:
* Request access to the personal data we hold about you
* Ask us to correct inaccurate or incomplete data
* Ask us to delete your personal data
* Ask us to restrict how we process your data
* Object to certain processing
* Withdraw consent where processing is based on consent
* Request data portability, where applicable
* Lodge a complaint with a data protection authority
To exercise your rights, contact us at:
**[contact@imaraheritage.com]
We may need to verify your identity before responding to your request.
## 10. Marketing Emails.
If you subscribe to our newsletter or marketing updates, you can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us directly.
We will not send you marketing emails without your consent where consent is required.
## 11. Security.
We take reasonable technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, disclosure, alteration, or destruction.
However, no website, email system, or online service can be guaranteed to be completely secure.
## 12. Children’s Privacy.
Our website and products are not directed at children. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can take appropriate action.
## 13. Links to Other Websites.
Our website may contain links to third-party websites, platforms, or services, such as Instagram, Stripe, or shipping providers. We are not responsible for the privacy practices or content of those third-party websites. We recommend reading their privacy policies before providing personal data.
## 14. Changes to This Privacy Policy.
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new “Last updated” date.
## 15. Contact Us.
If you have any questions about this Privacy Policy or how we handle your personal data, you can contact us at:
**Imara Heritage**
Email: ** contact@imaraheritage.com]
